"3D CINEMA" Personal Data Processing and Privacy Policy.

We are committed to providing the best cinema experience for all our visitors, and we take pride in our work. To enhance your experience, we use visitors’ personal data to make it more relevant and unique to each individual.

We highly value the trust you place in us, and we treat all the information you share with the utmost responsibility. To ensure the safety of your personal data, we have implemented a data processing policy.

Personal data refers to any information that can identify an individual. Since May 25, 2018, the European Union has enforced the General Data Protection Regulation (GDPR), which increases transparency in the collection, use, and storage of personal data. At 3D CINEMA, we work alongside our customers, employees, and business partners to ensure that data is processed in compliance with the law and modern standards. Our data processing policy includes:

  • Guidelines for data collection and storage
  • Transparency in data processing
  • Well-trained staff to handle data processing professionally
  • A customer-friendly environment for customers to understand their personal data

We collect and categorize personal data in our company based on predetermined purposes. The types of data we collect include:

  • Participation in 3D CINEMA's loyalty program "Cinema Club," which includes:
    • Registration administration and customer identification
    • Service delivery (electronic ticket receipts, gift vouchers, and subscriptions)
    • Direct marketing
    • Personalized automated marketing information
    • Participation in lotteries
    • Use for statistical and market research purposes
  • Affiliate data processing
  • Processing of corporate customer data
  • Video surveillance for security purposes
  • Capturing visitor photos and videos for marketing purposes

For detailed information on these data processing purposes, please refer to the remainder of this document.

Data processing

At 3D CINEMA, we process personal data internally using certified equipment that meets all security standards. Access to this data is restricted to individuals who require it to perform their duties. We may also transfer data to third parties, but only under a contract that mandates data processing standards at least as secure as our internal procedures.

All personal data, whether used internally or through service providers, is processed strictly in accordance with the purpose for which it was collected and solely for tasks assigned to 3D CINEMA employees. Any partner working with 3D CINEMA undergoes a thorough evaluation to ensure compliance with the General Data Protection Regulation (GDPR).

Your data may sometimes be processed outside the EU or EEA. In such cases, 3D CINEMA requires partners outside these regions to adhere to the same data storage and processing standards as those within the EU or EEA. Additionally, for security reasons, data will only be transferred in encrypted form.

Data may be shared with law enforcement or government authorities if they request information about specific individuals in accordance with the law, or if 3D CINEMA needs to protect its interests by providing such information.

3D CINEMA provides the following options for individuals regarding their personal data:

  • Access to personal data as permitted by law. You can request written information about all data we hold about you or check your profile on our website www.3dcinema.lv.
  • The ability to modify or withdraw consent for the processing of personal data at any time through our website www.3dcinema.lv. Please note that withdrawing certain consents may limit the services you receive that depend on this data.
  • The option to request the erasure of your personal data held by us. This can be done by submitting a written request to 3D CINEMA via email info@3dcinema.lv or by post at the following address: 3D CINEMA, Rīgas iela 19, Valmiera, LV-4201. Please note that data retention may be required by law in some cases.

Types of data collection

Participation in the 3D CINEMA loyalty programme "Cinema Club"::

Purpose of use Data type Duration of use (deletion) Legal basis
Administration of registration and customer identification

• Name

• Surname

• Date of birth

• Telephone number

• E-mail

• Gender

• Client card number

3 years after last activity (profile login or purchase) Data subject consent
Service delivery (electronic receipt of tickets and gift cards/ vouchers)

• Name

• Surname

• Date of birth

• Telephone number

• E-mail

• Gender

3 years after last activity (profile login or purchase) Execution of the contract
Direct marketing and personalised automated marketing

• Name

• Surname

• Date of birth

• Telephone number

• E-mail

• Gender

• Purchase history

• Client surveys

3 years after last activity (profile login or purchase) Data subject consent
Participation in lotteries

• Name

• Surname

• Date of birth

• Telephone number

• E-mail

• Gender

• Purchase history

5 years, by law Data subject consent
Izmantošana statistiskas un tirgus izpētes vajadzībām

• Name

• Surname

• Date of birth

• Telephone number

• E-mail

• Gender

• Purchase history

3 years after last activity (profile login or purchase) Data subject consent

Processing Data of 3D CINEMA Partners

3D CINEMA selects its partners based on their adherence to the General Data Protection Regulation (GDPR) and their commitment to maintaining data confidentiality in all transactions. Each partner must ensure that they provide equivalent levels of data protection.

Processing Data of Corporate Customers

3D CINEMA is committed to maintaining the highest standards of data protection for its corporate customers. We use the data received solely for the purpose of providing our services.

Purpose of use Data type Duration of use (deletion) Legal basis
Organisation of corporate events and room hire

• Name of contact person

• Surname of contact person

• Telephone of contact person

• E-mail of contact person

• Position of contact person

• Gender of contact person

• Name of company

• Company registration number

• Address

• Bank account

3 years after conclusion of the deal Līguma izpilde
Purchase of cinema gift cards/ vouchers

• Name of contact person

• Surname of contact person

• Telephone of contact person

• Name of company

• Company registration number

• Bank account

3 years after conclusion of the deal Līguma izpilde

Video Surveillance for Security Maintenance

3D CINEMA will conduct video surveillance on the premises it manages and will retain video recordings for 30 days from the time of recording. This is to ensure the safety of visitors, employees, and the company, as well as to protect the property of individuals on the premises.

Photography and Video for Marketing Purposes

3D CINEMA may take photographs and videos of visitors for marketing purposes during selected events occurring in the cinema or at events held outside of it. Visitors will receive prior notification about video and photo recordings before they take place. In compliance with the General Data Protection Regulation, photographs and videos will not be taken of individuals under the age of 13.

 

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What are cookies?

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What types of cookies do we use?

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For more detailed information on cookies, please see: https://www.allaboutcookies.org/.

 
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